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This piece synthesizes recent developments of corporate NFTs.
The total trading volume of corporate NFTs dropped by 54.4% MoM to $12.8mm in January, comprising 2.1% of the total NFT trading volume on Ethereum.
Nike dominates the corporate NFT market with a trading volume share of 94.2% but is extremely dependent on the success of Clone X.
Porsche 911’s launch has left a bitter aftertaste while Puma Nitro’s positioning hit the bull’s-eye.
Footnotes
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