January 11, 2021, 6:55AM EST
• 2 min read

Data suggests retail investors are starting to enter again

Quick Take

  • While this rally has been driven by institutional capital, retail investors are starting to show up again
  • We look at the data for Google searches, Twitter followers, Wikipedia views and exchange web traffic
  • There is a noticeable uptick in all of these indicators but most are not even 50% there compared to 2017

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