Market Structure
July 24, 2019, 7:13PM EDT
• 6 min read

YouNow’s Props Tokens: SEC approval comes at a cost

Matthew Yamamoto

Quick Take

  • YouNow was the second company to receive SEC approval for its Props token offering under the Reg A+ framework
  • The Props network of digital media apps currently only consists of YouNow’s namesake live streaming app, but the company hopes to add more given it solves some pending regulatory issues
  • YouNow’s monthly unique users have declined nearly 60% from 2017 as the company shifted resources towards developing the network
  • Props tokens have no established secondary market and require completed KYC/AML procedures and tax forms for distribution, likely adding a layer of friction for users

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